Summary
I manage complex IT-driven programs, with focus on adoption and end-user experience. I work closely with stakeholders from across departments and at every level of management to ensure outcomes meet or exceed executive vision.
Professional Experience
Senior Digital Program Manager
AAA Washington, Bellevue, WA
May 2023 − Present
- Coordinate overarching enterprise programs and their supporting projects to implement, operate, and enhance digital experience platforms and interfaces.
- Forge and maintain relationships with multiple digital service vendors, both within a limited project scope and for long-term support and collaboration.
- Managed large-scale project to identify, plan and implement new digital experience platform, leading to a deep and growing understanding of the Adobe Experience Platform.
- Guide integration of digital marketing and information systems to generate personalized user experiences across the digital landscape.
- Maintain a regular reporting schedule to communicate in-flight project progress and operational metrics to executive stakeholders.
Program Manager & Principal UX/UI Designer/Engineer
PEMCO Mutual Insurance, Seattle, WA
Dec 2012 − April 2023
- Modern Workplace Migration and Adoption Program Managed multi-year program to implement Microsoft's Modern Workplace platform, including company-wide adoption of cloud-based systems for internal communication, collaboration, and productivity. Achieved 100% adoption of cloud-based systems.
- External Agent Systems and Access Program Managed two-year program to guide 800 affiliated insurance agents into compliance and adoption of new cloud-based systems and related security protocols. Achieved 99% compliance in the first year.
- Search Engine Optimization (SEO) Program Managed multi-year program to analyze and improve organic search ranking of pemco.com. Directed decision making between IT and Marketing leaders in addition to a third-party vendor. Increased unique visitor count by 30% in first year.
- Customer Reviews Program Developed three-year multiple-phase program to encourage online customer reviews. Average Google rating increased from 2.7 stars to 4.6 stars; Google review count increased from 64 reviews to 1,862 reviews.
Assistant Director of Clinic Marketing
Bastyr University, Kenmore, WA
May 2009 − Dec 2012
- Hired and managed four-member team of direct reports, responsible for all consumer-facing digital content, including website content management, email newsletters, and social media accounts.
- Recruited and managed rotating pool of graduate students for participation in community outreach program and promotional events.
- Managed development and implementation of marketing campaigns across varied media. Provided creative direction for print and web marketing campaigns.
Owner/Principal
Seth McOmber Design
Jun 2008 − December 2012
- Provided web and graphic design services with focus on brand identity, web site design, and search engine optimization.
Marketing Director
Davis Food Co-op, Davis, CA
May 2004 − Dec 2008
- Oversaw all marketing aspects of $20 million/yr retail food cooperative. Developed and implemented marketing strategy within self-managed budget. Planned and executed promotional events. Forged and fostered community partnerships.
- Direct supervisor of full-time three-person support staff as well as a 30-plus-member volunteer cadre.